Batoul Hassoun

Batoul Hassoun heads the Havas Group's Consulting unit, which she created to support organizations in their corporate strategy. The Salmon Consulting helps companies redefine new growth areas, new business models, rework their marketing and offerings, and support internal and external change through a skilful blend of business understanding and human sciences. A true intrapreneur, she previously created the Paris branch of Ogilvy Consulting, which she managed for 8 years, giving her the opportunity to accompany organizations from different sectors and of different sizes, on a variety of issues ranging from product innovation to the redefinition of raison d'être or CSR strategies. She has worked with Bureau Veritas, BNP Paribas, Roquette, Verisure, Ardian and Louvre Hotels. Before creating Ogilvy Consulting, Batoul helped create the Paris office of Figtree (since acquired by Prophet), a London-based consulting agency where she developed́ the client portfolio and worked on strategy projects with brands such as Orange, GDF Suez Trading and Schneider Electric. She also helped launch the European long-distance coach offering OuiBus at SNCF. In this context, she defined the main lines of the marketing strategy - from the creation of the brand to the definition of the fare policy and the customer experience. Batoul is also involved as co-president of the Club 21e Siècle, a think and do tank that works for a positive collective perception of diversity and for everyone, regardless of their socio-cultural background, to realize their potential. Batoul is a graduate of ESSEC.